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Leveraging the power of groups to get great deals is nothing new but it’s never really happened in the world of financial products. Until now. Cinch is a new brand from some savvy financial industry veterans. I created the brand identity and applied it to a super simple responsive website, which features lots of handy financial tools and learning modules aimed at simplifying financial jargon. As part of the learning experience I directed several short animated videos.

(c) Tom Kershaw 2018