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The beloved beer brand, brought back to cult popularity by a hip crowd last decade, was badly in need of a new online presence. What better way to give back to the loyal devotees than to relinquish control of the site and allow the entire thing to feature user generated content? By logging in via Facebook, fans can post their own events, pictures and messages for all to see. Winner of a 2012 Hatch Award.

(c) Tom Kershaw 2018