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As creative director on the Saucony account I helped to push the brand in new directions previously unexplored by this small but highly respected company. Saucony have always been a brand exclusively for runners, staffed by runners, with a keen intellect and fantastic products. Their customer loyalty is amazing, so I tried to keep that in mind when creating digital brand experiences for them. Among the work I lead was the refresh, the award winning Kinvara 3 campaign, the highly social Find Your Strong project, and lots of disruptive OLA and site experiences.

(c) Tom Kershaw 2018