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During my time at Beam I was involved in a variety of digital projects for Yahoo!, comprising of site design, strategy and development of online guidelines & systems.

Projects of note: the design of their CRM email templates, of which they send over 3 billion annually. That's a lot of emails. Also, the design and formulation of their OLA guidelines was a unique challenge, in that all their cross properties, apps and individual content had to be considered, and made consistent across all sizes.















(c) Tom Kershaw 2018