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This was a successful collaboration between de-construct and Molecular to create an engaging new home page experience for adidas. I provided the initial concept and storyboards and my old comrades at de-construct produced a slick design. The challenge was to show adidas' three distinct brand divisions together along with localised content and promotions. Winner of best home/welcome page and the people's choice in the 2009 Webby awards. (Launched in 2009)













(c) Tom Kershaw 2018